Articles

Editor's Choice

The changing face of the consumer insight
By Richard Davies, Global Senior Vice President - Consumer & Market Insight, Unilever
Cross-Platform Media: It’s All About The User
By Peter Shadbolt, Journalist and Writer, Financial Times
How locals teach global reach
Interview with Umran Beba, President, PepsiCo, Asia Pacific
The century of the Asian consumer
By Bernd Schmitt, Executive Director, ACI
E-commerce in Asia: challenges and opportunities
By Sunil Gupta, Edward W. Carter Professor of Business Administration and Head of the Marketing Department, Harvard Business School, and Tanya Bijlani, Research Associate, Harvard Business School
Challenges ahead for Asia to stay buoyant
By Simon Cartledge, Owner, Big Brains Ltd, former Editor-in-Chief, Asia, Economist Intelligence Group
The economic necessity of luxury
By Peter Shadbolt, Journalist and Writer, Financial Times
Toward a social psychology of globalization
By Professor Chiu Chi-Yue, Nanyang Business School

Featured Research Project

Pan-asia values-level consumer survey to quantify and understand brand-impacting consumer segments and trends
Professors Rajeev Batra, Sharon Ng and Olexander Cheryshenko